Taking place on 23 October 2016, the opening Sunday of the tournament, Family Day At The Tennis officially kick starts eight days of world-class competition and will offer fans scores of creative and interactive family-friendly activities to complement the scintillating action on Centre Court.
Leading the curation of the programme are multi-talented creative visionaries Beatrice Chia and Michael Chiang who have collaborated on theatre productions, and worked in different editions of the National Day Parade (NDP). Beatrice was creative director for NDP 2011 and 2016, as well as the SEA Games last year, while Michael was scriptwriter for NDP 2010 and 2014.
Sharing his creative vision for the event, Michael said “We are taking our creative inspiration from the WTA Finals. Almost all the activities feature a strong level of ‘performance’ or showmanship. Family Day At The Tennis is about creating attention whilst having fun, and celebrating that sense of playfulness.”
He continued, “We wanted a very dynamic mix that would cater to the young, the not-so-young, the sports buffs, the not-so-buff fans, and just about everyone else in between. We feel that our lineup has something that caters to all.”
Family Day At The Tennis festivities at the Interactive Fan Village will be open to all from 11am and are completely free. Here, fans can enjoy a host of quality entertainment experiences such as jaw-dropping sponsor activations, a meet-and-greet with iconic Nickelodeon characters SpongeBob SquarePants and Patrick Star along with high energy percussion performances by Samba Masala.
The public can also engage in interactive LEGO art display with brick building workshops by Nicholas Foo, one of only 13 certified LEGO Certified Professionals around the world, and participate in a street dog adoption drive by Mercylight. Also, the Singapore Sports Museum will launch a public exhibition on the history of tennis that kicks off on Family Day At The Tennis.
To help fans keep track of their activities throughout the day and encourage participation, session 1 ticket holders will be given a Family Day At The Tennis Passport which they can use to earn themselves incentives and prizes such as front-row tickets, fast-track access to special activities, and a meet and greet with WTA legends, while attempting Fan Village challenges.
On Centre Court, fans who have purchased tickets to the Finals will enjoy the full-suite of on-court offerings indulging in more wholesome top-tier entertainment as specially trained street dogs take to the courts and play the role of ball kids as they charm the crowd with their ability to sit, stay, fetch and return.
To keep the crowds entertained, specially recruited girls group Forte will put on an acapella performance before Nickelodeon’s Teenage Mutant Ninja Turtles dazzle the young and young at heart as they take over the court ahead of the thrilling Finale to the Kiss 92 WTA Finals Tennis Showdown where Team Maddy Barber faces off against Team John Klass.
Discussing the considerations when putting together the programme, Beatrice said “The WTA Finals is the jewel in the crown and we have carefully curated the Family Day At The Tennis programming to complement the sporting entertainment by throwing in a bit of sparkle to add more fun to the atmosphere. The adrenaline is likely to be high at a world-class sporting event like this. The people coming will have higher energy than usual. So you need a programme that is fluid yet varied, that can challenge them, entertain them, and keep them happily occupied till the tournament begins.”
To top it all off, fans of the wefie generation can look forward to a takeaway showpiece they won’t forget with Singapore’s first public Dronie Service – designed to capture aerial videos/ photos, the Dronie Zone will lift wefie taking to new heights with a fresh perspective that will make them all the rave on social media.
Commenting on opening Family Day At The Tennis, Sarah Clements, Vice-President of Tennis – Asia at Lagardère Sports said “We’re delighted to have an opening Family Day At The Tennis programme that gives fans the opportunity to spend quality time with their loved ones while enjoying world-class tennis. The crescendo of activities and performances at the Fan Village and on Centre Court ensures that fans both with and without tickets can enjoy a tennis-themed day out at the WTA Finals, epitomising the spirit and inclusivity of the sport.”
Specially priced Family Day At The Tennis packages can be purchased at www.WTAFinals.com.