SINGAPORE - BNP Paribas, one of the largest banks in the world and a longtime supporter of tennis, will continue as title sponsor of the WTA Championships, which begins its stay in Singapore this year.
Under the terms of the agreement, BNP Paribas will once again be the official title sponsor of the WTA Championships and receive global brand exposure through on-court signage and international marketing and promotion across all WTA platforms, including broadcast, digital and social media.
"We are excited and extremely proud to once again name BNP Paribas as the title sponsor of our WTA Championships," Stacey Allaster, the Chairman & CEO of the WTA, said of the news from the BNP Paribas Open. "For more than 40 years, the BNP Paribas Group has promoted tennis in all its forms throughout the world. Our continued partnership with BNP Paribas is an example of the appeal women's tennis holds among top global brands. With BNP Paribas on board, combined with all the new elements planned for this year's tournament, I'm sure the 2014 BNP Paribas WTA Championships will be the best in the WTA's history, offering unprecedented sports entertainment value."
Pierre Veyres, the Chief Executive Officer of BNP Paribas Singapore Branch and Regional Head for Southeast Asia, commented on the news: "As a leading international financial institution in Asia Pacific and a long-time partner of tennis worldwide, we are excited to bring tennis to a whole new level with Singapore positioned as a world class sports hub. Our title sponsorship of the BNP Paribas WTA Championships reflects our continued commitment to the sports community across continents with the hope to connect this region to the rest of the tennis world. Asia Pacific is a region where the BNP Paribas Group has strong ambitions with Singapore being a key component of our plan. We are very pleased to associate our brand with such a prestigious event to build on the momentum."
World Sport Group, the event promoter, expressed its thanks to BNP Paribas.
"We congratulate BNP Paribas for the continued acknowledgement of the value that sport delivers to their brand and their business through active partnership," World Sport Group CEO Andrew Georgiou said. "Their presence at the BNP Paribas WTA Championships in Singapore will add to the overall tournament experience for fans and players and the general public as part of a 10-day long sports and entertainment festival."
The BNP Paribas WTA Championships, which will be held at the $1.3 billion Singapore Sports Hub from October 17 to 26 this year, will be transformed into a 10-day sports entertainment experience of competition, exhibitions and activities for fans of women's tennis in Singapore and around the world.