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SC GLOBAL'S 'TENNIS FOR EVERY CHILD'

In April, SC Global Developments signed a five-year contract as presenting sponsor of the WTA Finals. As part of the deal it also agreed to run a new community program to widen interest in tennis and increase grassroots participation.

On Wednesday, luxury property developer SC Global Developments hosted a tennis-themed carnival at the Ministry of Education (Evans) Sports Hall in central Singapore to mark the official launch of the ‘Tennis for Every Child’ program, with 40 students from four local schools attending.

The five-year community program hopes to build a lasting legacy for tennis in Singapore that will live on long after the Finals’ stay in the country comes to an end in 2018.

‘Tennis for Every Child’ will see $500,000 invested in grassroots tennis, providing primary schools with the resources and skills to enable around 10,000 students to play mini-tennis as part of their curriculum.

Earlier this summer, teachers from the first 14 schools to enroll took part in a Play and Stay workshop carried out by the International Tennis Federation, while the schools themselves have received tennis racquets, nets and balls from official sponsor Wilson.

Four of the 14 schools enrolled have also chosen to incorporate tennis as a Co-Curricular Activity (CCA) option for their students, with ‘Tennis for Every Child’ subsidizing coaching fees over the first three years.

“By initiating this community program, we hope not only to make an exciting impact on the learning journey by children in Singapore, but also to create a lasting legacy for the sport in Singapore after the WTA Finals concludes here in five years,” SC Global’s Chairman and CEO, Simon Cheong, said.

“This gives us an opportunity to widen the net with which to catch tennis talent at a young age. By encouraging children’s interest and hopefully inspire a new generation of homegrown tennis stars.”

Coaching will be organized by the Singapore Tennis Association (STA), which hopes to see a rise in both interest and participation.

"STA advocates the promotion and development of tennis in Singapore. ‘Tennis For Every Child’ program is certainly aligned to our mission of broadening tennis outreach to schools," said the Singapore Tennis Association’s General Manager, Gregory Tan.

"We are grateful to SC Global for giving us this opportunity to introduce tennis in a fun and interesting way through the International Tennis Federation Play and Stay Initiative. We are looking forward to exciting times in junior tennis development in Singapore."

In addition to the STA and Wilson, local bakery BreadTalk is also getting behind the scheme, offering financial support as well as selling a special 'tennis-themed' bun in their stores throughout October.

 

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