SINGAPORE - The WTA's year-end championships will now be referred to as the WTA Finals, the WTA has announced. To accompany the new name and extensive changes to the event, an all-encompassing brand identity, 'On Top Of The World', has been developed for the WTA Finals in 2014 and beyond.
The change is one of many branding initiatives being planned for the WTA Finals, which takes place this October. Coupled with the "On Top of the World" brand identity, the renaming will clearly differentiate the WTA Finals from any other women's professional event featuring the best-of-the best in singles and doubles where every match captures the emotion and competition of a tournament final.
The WTA Finals represents the culmination of season-long accomplishments in a unique format featuring the WTA's Top 8 players in a round robin format and Top 8 doubles teams in a single elimination draw. Unlike any other tournament, from the opening match every WTA Finals match feels like a final with the best players competing head-to-head. The competition draws out the emotion associated with being On Top Of The World and illustrates the players' emotion at the pinnacle of the sport, excites global sponsors and broadcasters and encourages partners and media to promote the Road To Singapore all year.
To develop the new brand identity for the WTA Finals, the WTA strategically partnered with Highlight Event & Entertainment, a global event and entertainment company based in Switzerland.
"We have the best athletes in the world, who are truly global citizens, and who are major figures in the entertainment world, they transcend sport," Stacey Allaster, the Chairman & CEO of the WTA, said of Tuesday's announcement. "The WTA Finals is the ultimate year-end event giving fans a unique sport entertainment experience where every match is like a final. Not only will the winner be crowned with the coveted Billie Jean King Trophy, but she will also be standing 'On Top of the World.'"
The branding will be used throughout the season and will be modified to reflect the journey of the Top 8 singles players and Top 8 doubles teams on the road to the top of the world in Singapore.
Building on momentum from three record-setting years Istanbul, the BNP Paribas WTA Finals Singapore presented by SC Global will be staged in Singapore for the next five years (2014 to 2018) in a new expanded 10-day sports entertainment event of competition, exhibitions and activities for women's tennis fans in Singapore and around the world. This year's WTA Finals will also feature a WTA Rising Stars Exhibition, a WTA Legends Invitational, a WTA Future Stars junior event and a Fan Festival.
An extensive world class branding toolkit will be created by the WTA for all its tournament partners and suppliers, so that the whole partner network can contribute to build a strong WTA Finals brand.
Women's tennis fans will have the opportunity to get closer to their favorite stars and the WTA Finals via a season-long Road To Singapore journey. All the latest news will be available from the official website of the WTA Finals. Fans will enjoy unparalleled access to their favorite players' season-long journey all year, including enhanced editorial coverage across all platforms.